Beverage firm offers pea-flavored Soda
After
introducing the world to new soda flavors
like fish taco and salmon, Seattle specialty
beverage maker Jones Soda Co. is offering
a new flavor: Green pea.
Green pea, along with other unusual sodas
such as turkey and gravy, dinner roll,
sweet potato and antacid flavor, will
be part of the company's $10 to $15 "holiday
pack" of bottled drinks available
nationwide.
Peter van Stolk, chief executive of Jones
Soda, said on Monday the collection of
strange-flavored sodas usually sells out
quickly, even though he can not stomach
the drinks. Past flavors included broccoli
casserole, corn on the cob and Brussel
sprout.
"Why people buy it is beyond me.
I can't drink a bottle of this stuff,"
said van Stolk.
Jones Soda, which sells traditional sodas
alongside more exotic flavors like fufu
berry and green apple, first introduced
the holiday soda pack in 2003, gaining
notoriety for its turkey and gravy flavor
soda.
"We have the market share leader
in turkey-flavored beverages," said
van Stolk. "We know we can't compete
with Coke or Pepsi by playing their game,
but we know they're not going to come
out with a turkey flavor or antacid flavor."
Asked if there were any flavors that were
off limits, van Stolk said he put his
foot down when it came to curried chicken
flavor.
"Fish taco was just nasty and we
tried curried chicken. That was just wrong,"
he said.